Clicks to Cash (Part 2)

One of the more powerful aspects of pay-per-click advertising is the ability to control which ad copy and headline is…
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Can Any Inbound Linking Hurt My Ranking?

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one,…
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On the Sunny Side of the Web

We all know that there are some pretty shady websites out there! College librarians and professors are constantly telling students…
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The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search…
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Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has…
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Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to…
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COLOR: A Critical Marketing Choice

Color stimulates the senses and exerts its power of suggestion. But effective use of color is a tricky business. Read…
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