“41% of U.S. internet users threatened to stop buying from companies that sent irrelevant messages, according to a recent CMO Council study.” Unless email marketers increase message relevancy, they will waste millions of dollars on email campaigns that are sure to be deleted or end up in junk folders, while losing customers forever. So how […]

Existing customers can be an ongoing source of profitable sales. If you’ve met your service promise and given them value, email marketing to existing customers can help make tough economic times a bit brighter—if you remember that permission based email is a relationship built on trust and expectations. Permission based email implies a promise. By […]

It’s almost impossible to browse more than a few websites or listen to drive time radio without being exposed to an ad from a company offering do-it-yourself email marketing solutions-and most of them are pretty good. Yet most of the small businesses we meet are disappointed with the results. Well you can’t expect advertisers to […]