75% of web users admit making judgments about the credibility of a company based on the design of its website – Guidelines for web credibility persuasive technology lab, Stanford University 68% of shoppers will distrust a site that doesn’t have a professional appearance – emarketer.com study Design is significantly cheaper than advertising and many other […]

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any […]

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]