The nature of SEO has changed more in the past year than it did in the previous five years combined. To better serve our clients, we need to commit to changing our SEO strategies and tactics at a similar pace. Mobile technologies and voice recognition and are altering the way people access the internet, with fifty percent of […]

Many entrepreneurs go into business as sole proprietors or with a partner and from the get-go they are off and running with extra long workdays to get their business off the ground. Being a small business owner is fraught with juggling priorities and flexing skills by working several jobs at once. This ongoing pressure makes […]

When training clients in pay-per-click management,  I often see the same costly error—mistaking conversions and sales for profit when determining budgets and maximum cost per click. Basing campaign success on conversions alone is not going to help unless these conversions are profitable. It’s important to understand and incorporate acceptable customer acquisition costs into campaign setup. […]

Here’s a surprisingly tough question. Is your online marketing strategy based on relevant data? If you answered no, you’re not alone. Consider it good news-and a huge opportunity. We find a surprising number of companies have not conducted a thorough analysis of their competitors online presence, evaluated their own search engine performance, optimized their websites […]

One of the more powerful aspects of pay-per-click advertising is the ability to control which ad copy and headline is displayed in response to a prospects search. This is also one of the most neglected. Paid search marketing gives us the incredible power to target customers at the exact time of need, while they are […]