Putting the Pieces Together for a Successful Contest Promotion. Running a contest can be a powerful way to build word of mouth and long-term customer relationships. However contest promotion takes a lot more than a cool prize. It takes planning, clear objectives, timing integrating different marketing channels—and legwork. Define your goals-why are you running this […]

Before joining the online conversation you and your staff better get your stories straight. What’s your story? Can you tell a colorful story that paints, from a customer perspective, a vivid picture of what it’s like to do business with your company? Describe every interaction at each of your touch points. Before you can make […]

It is finally time to call it: Facebook is not going away for a while.  Although a lot of their top talent has taken off lately, killing the stock price, but that’s another article. What this means for you and your company is that it is time. That’s right. It is time to address the beast that […]

Not since that record-breaking “chick flick” about the sinking ocean liner have so many women coalesced around one thing that is coming up: Pinterest—the social network that’s translating into sales for … you guessed it: Businesses just like yours! Roughly 25% of consumers reported purchasing a product or service after discovering that product or service […]

Advanced social media workshops for business and marketing pros. Learn more. . .

The Truth About Social Media Marketing: A Great Way to Build Your Business … or not? 2011 Winter Dinner & Program Meeting Tuesday, January 11, 2011 Hilton, Dedham, MA 5:30 – 9:00 p.m. How can social media be used by those in the car wash industry to expand their customer base and build customer loyalty? […]

“Organizations that acquire an exquisite fit with their current surroundings may be unable to adapt when those surroundings change. Organizations that hedge against an exquisite fit may also dissolve when placed in competition with those that do have a better momentary fit.” Those words were written by Karl Weick in 1979 in his book The […]

As consumers we are bombarded daily with advertisements. They are on television, in our magazines, on the side of the highway and even all over the Internet. Google ads to pop-ups on websites, we are flooded with advertising, and the overload can cause consumer annoyance. As a marketing and public relations specialist, some would say […]

Social Media Marketing – How to Create Personal & Valuable Customer Relationships Sunday, 03/14/2010 2:15PM – 3:15PM , Room 159 The New England Food Show | Boston Convention & Exhibition Center – Boston, MA For busy restaurateurs, mid-level and senior marketing professionals and HR managers, keeping up with the rapid pace of social media can […]