When training clients in pay-per-click management,  I often see the same costly error—mistaking conversions and sales for profit when determining budgets and maximum cost per click. Basing campaign success on conversions alone is not going to help unless these conversions are profitable. It’s important to understand and incorporate acceptable customer acquisition costs into campaign setup. […]

Before joining the online conversation you and your staff better get your stories straight. What’s your story? Can you tell a colorful story that paints, from a customer perspective, a vivid picture of what it’s like to do business with your company? Describe every interaction at each of your touch points. Before you can make […]

Everybody’s got a smartphone these days. And most use it to spend their money—about $300 each time. So make sure you don’t miss out on this highly tech-savvy market demographic to sell your good or service. We’re talking the mobile smartphone advertising sector and that’s the advice from industry execs regarding its—get this—local efficiency. Consumers […]

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The Truth About Social Media Marketing: A Great Way to Build Your Business … or not? 2011 Winter Dinner & Program Meeting Tuesday, January 11, 2011 Hilton, Dedham, MA 5:30 – 9:00 p.m. How can social media be used by those in the car wash industry to expand their customer base and build customer loyalty? […]

Strengthen your website by going green! Maybe this is an idea worth a thought for you. It might boost your brand, strengthen visitor loyalty on your site – but it will surely help the climate. When people use the internet, CO2 (carbon) is emitted due to the electricity consumption. Together with more than 1,400 companies […]

Social Media Marketing – How to Create Personal & Valuable Customer Relationships Sunday, 03/14/2010 2:15PM – 3:15PM , Room 159 The New England Food Show | Boston Convention & Exhibition Center – Boston, MA For busy restaurateurs, mid-level and senior marketing professionals and HR managers, keeping up with the rapid pace of social media can […]

This video is from a presentation Sony played this at their executive meeting this year. It clearly shows the impact of technology on our lives and our world. It makes you think. You can watch the entire video on YouTube by clicking here.