Acumen Data Systems

Acumen Data Systems is a leading provider of employee time and attendance systems and software, as well as other workforce management and business automation software.

Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%

Challenge

To increase market share and qualified lead flow.

Solution

Developed a completely restructured website with completely rewritten content mapped to Acumen's target audiences, and search vistor intent. 

Results

Acumen achieved a traffic increase of 233%%, and a 125% increase in conversions, which more than doubled the number of qualified leads. In the project's inaugural year of activity, the Cost Per Lead (CPA) was reduced by 20%, surpassing the client’s target – producing a Return on Investment (ROI) of 272%.

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”

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