Acumen Data Systems

Acumen Data Systems is a leading provider of employee time and attendance systems and software, as well as other workforce management and business automation software.

Challenge

To increase market share and qualified lead flow.

Solution

Developed a completely restructured website with completely rewritten content mapped to Acumen's target audiences, and search vistor intent. 

Results

Acumen achieved a traffic increase of 233%%, and a 125% increase in conversions, which more than doubled the number of qualified leads. In the project's inaugural year of activity, the Cost Per Lead (CPA) was reduced by 20%, surpassing the client’s target – producing a Return on Investment (ROI) of 272%.

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”