The Institute for Solution-Focused Therapy
The Institute for Solution-Focused Therapy is committed to providing outstanding training and research in the growing field of Solution-focused Brief Therapy.
Email subscriber rate increase of 54%
Return on Investment of 272%
Challenge
To increase training registrations and number email subscribers
Solution
Increase traffic from likely registrants and subscribers. Starting with a through review of six months of web analytics, we created a new website with information architecture, guided by analytics and competitive review.
Results
We’ve achieved a traffic increase of 63.55%, which generated a number of new sales. First quarter 2016 saw a dramatic increase in email signups, with the marked increase in new visitors remaining on trend.
