The Institute for Solution-Focused Therapy

The Institute for Solution-Focused Therapy is committed to providing outstanding training and research in the growing field of Solution-focused Brief Therapy.

Email subscriber rate increase of 54%
Return on Investment of 272%

Challenge

To increase training registrations and number email subscribers

Solution

Increase traffic from likely registrants and subscribers. Starting with a through review of six months of web analytics, we created a new website with information architecture, guided by analytics and competitive review.  

Results

We’ve achieved a traffic increase of 63.55%, which generated a number of new sales.  First quarter 2016 saw a dramatic increase in email signups, with the marked increase in new visitors remaining on trend. 

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