Peter Pan Bus Lines

Let us help you grow your business through the web

ppbl monitor - Peter Pan Bus Lines

 Peter Pan is one of the largest privately owned intercity bus companies in the United States with the most modern fleet of buses numbering 250 vehicles.

case study screenshot4 - Peter Pan Bus Lines
Achieved an organic traffic increase of over 37%, 
case study screenshot3 - Peter Pan Bus Lines
In the first month of activity the Cost Per Action was reduced by 20%
case study screenshot2 - Peter Pan Bus Lines
Return on Investment of 272%

Challenge

Increase search engine visibility in new markets

Solution

A comprehensive search engine optimization strategy using geotargeting techniques to increase the visibility of localized content in five major markets  This was done by introducing a contextual campaign along with optimizing previously "invisible" website content to increase reach by showing prospective audiences the current, and most routes. 

Results

We’ve achieved an organic increase of over 37%, with an increased conversion rate, which generated over 1.7 million dollars in new sales. In the inaugural 6 months of activity, the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target.

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our marketing department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”

More Case Studies

See all