Peter Pan is one of the largest privately owned intercity bus companies in the United States with the most modern fleet of buses numbering 250 vehicles.
Challenge
Increase search engine visibility in new markets
Solution
A comprehensive search engine optimization strategy using geotargeting techniques to increase the visibility of localized content in five major markets This was done by introducing a contextual campaign along with optimizing previously "invisible" website content to increase reach by showing prospective audiences the current, and most routes.
Results
We’ve achieved an organic increase of over 37%, with an increased conversion rate, which generated over 1.7 million dollars in new sales. In the inaugural 6 months of activity, the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target.
From The Client
“These guys have built such a strong relationship with our organization that we consider them an extension of our marketing department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”
