An effective social strategy can't help you grow your business, without an effective process to manage costs, measure results, reach your goals and protect your brand's reputation.
What it takes to be successful with social media marketing
A successful social media marketing campaign requires far more than just a Facebook or twitter account with posts on them. The first step is to determine what your target audience will be, as well as the message you wish to convey to them. From there, extensive use of the analytics data provided by both the social media platforms along with our own proprietary software and processes are used to determine which social media marketing strategies will be most effective.
How is a successful social media marketing campaign defined?
One of the great advantages that social media offering offers (particularly when compared to more traditional forms of marketing) is that it offers detailed information in near real-time. The key is determining which of those tracked metrics can be used to define success. For example, if the primary objective is to increase brand awareness, then the number of impressions on among the target audience is one important metric that should be tracked. On the other hand, if the primary objective is to convert the marketing campaign into sales, then tracking the clickthrough rate, as well as the final conversion rate are the metrics that should most closely be followed.
Our team will first help you define your goals and the metrics that will prove whether or not those goals have been met. From there, we will use our experience and expertise to ensure that your goals are met.
Our social media marketing services include:
We offer a wide range of social media marketing service. The major categories include:
Initially plotting a social media strategy
Effective creation of social media profiles
Strategic video production and distribution
Online reputation monitoring and response
Twitter Monitoring and Promotion
Online news and Multimedia Press Release creation and distribution
In-house social media training
Integrated Multi-channel programs
Social media ROI analysis
Social media and social media marketing are here to stay and are only going to become more relevant and more lucrative. Embrace this market-shifting paradigm and let us help you build and develop your social media marketing strategy today.
“Dan Green has presented for the MRAEF on numerous occasions. Whether Dan is presenting social media trends or about new technology, his presentations are timely and relevant to the current marketing trends as well as the economy. The MRAEF members who attended his workshops always walk away with valuable information that will help them with their daily marketing promotions.”
Massachusetts Restaurant Association
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Our team can help you unlock the full potential of your social media marketing, SEO and online publicity!