Great design pays for itself—over and over again. Some food for thought:
75% of web users admit making judgments about the credibility of a company based on the design of its website – Guidelines for web credibility persuasive technology lab, Stanford University
68% of shoppers will distrust a site that doesn’t have a professional appearance – emarketer.com study
Design is significantly cheaper than advertising and many other branding efforts. This makes the return on the design investment even that much more impressive.
While design may be less expensive, it certainly has the largest reach and the most direct impact on sales. Less then 10% of a brands entire audience will have seen an ad before setting out to buy the product. Brand identity / package design is seen by literally 100% of possible consumers, providing the last and most important opportunity to influence the sale.
Wall street analyzes brand identity design as making the highest contribution to brand valuation. Data based on a couple dozen high profile case studies shows that the specific return on investment in design is 50 times that of advertising or any other branding effort.
If your website is an integral part of your company’s marketing, find another place to cut costs.
Before moving to Western MA, Dan launched his career in New York in advertising and public relations, where he worked with some of the country’s top brands. Dan also has many years’ experience in small-business and corporate marketing, finance, franchise business operations and field consulting. In 2005, Dan became the first area president of TruePresence, a national internet marketing firm specializing in web design and search engine marketing. Dan’s clients have included Johnson & Johnson, Sears, Warner-Lambert, Monsanto and Pepsi, but he prefers the individuality of his smaller business clients. Dan launched The Green Internet Group to help business owners fully leverage the digital marketing and social media by offering results driven marketing planning, consulting, training and creative services.
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