Great design pays for itself—over and over again. Some food for thought: 75% of web users admit making judgments about the credibility of a company based on the design of its website – Guidelines for web credibility persuasive technology lab, Stanford University 68% of shoppers will distrust a site that doesn’t have a professional appearance […]

Colors evoke feelings and represent ideas. In marketing your business, knowledgeable and appropriate use of color is critical! Astute use of color can be one of your most effective branding and messaging tools. The psychological effect is instantaneous as color stimulates the senses and exerts its power of suggestion. Color is hard-wired into our psyches […]

What factors do people use to evaluate a website’s credibility? Nope, it’s not what you might expect. Those more objective criteria such as the identity of the site or its operator, privacy policy, customer service policies, sponsorships or testimonials aren’t it. A recent Stanford study showed that 75% of web users admit making judgments about […]

If you have ever had your website hacked, you know what a serious problem it can be. Not only could it lead to a denial of service for your visitors, but critical data may also leak into the wrong hands. Additionally, in the case of a business site, one of these attacks could lead to […]

We all know that there are some pretty shady websites out there! College librarians and professors are constantly telling students not trust everything they read on the web and incidences of cyber crime and identity theft have become issues of concern to all of us. So what can you do to make sure that your […]