Content Marketing Strategy
Our team integrates content into a complex strategy to increase your site’s visibility and conversions.
Effective Website Content
Your website is a reflection of you.Now that you’ve invested all the time and money into making it pretty, make sure it says something.
Most business websites:
- Don’t say it clearly.
- Don’t say it creatively.
- Don’t say it well.
Which means your company and its message gets drowned in the Internet’s infinite chatter. Gone are the days when you just slap up a quick sentence about what your company does. Consumers want simple, clear, and easily accessible messages.
But most businesses think that if their website looks good, it will be effective. Not True. They don’t take the next step: successfully communicating to the online consumer so that he or she stays on their website.
The facts are that:
- High-quality and targeted website copywriting increases traffic.
- Fresh and engaging content keeps traffic returning and begging for more.
The Green Internet Group provides profession web copywriting for your business’s website. Our copywriters develop marketing messages and content that is search-engine friendly so that exponentially more consumers will see your company’s home page, blogs, articles, newsletters, brochures or press releases than ever before.
We specialize in a broad-range of commercial copy—from restaurants to retail to specialized industries—copy that is both sales-oriented and informative and that attracts targeted readers to your site. With buttons and clicks in the right places to attract the most conversions.
Ask yourself these questions:
- Who is your audience? Are there sub-audiences?
- What channels do they access your messages/information?
— Your website
— Social media
— Mobile devices
— Traditional media (print, television, radio)
- How often do they (audience) need up-to-date information?
- How often can your organization push out updated information?
- Does your current content management system (CMS) support multichannel communications?
After you’ve answered these questions, ask yourself:
- Who writes our company’s content?
- Do they know who are audience is?
- Is this person/s knowledgeable about what the company does?
- Do they write content specific for the type of media to which it’s published?
- Do they draft content in a Content Management System?
- How much content can they produce?
- Do they follow up with previously published content or respond to customer comments and questions?
The answers aren’t simple. Gone are the days when your brother-in-law writes the information about your company and slaps it online.
The Green Internet Group will guide your company to a thorough understanding of your current online presence, where you want to go and then help you get there.
Everything is Content
Understanding content is confusing because now, everything is content: a tweet, a video, a picture, a white paper, a graphic, a blog post, an audio recording. Even how you respond to a customer’s question is content in the social marketing era. Developing effective web content that’s right for your organization requires a strategy, much like everything else you do. A process that enables you to streamline its creation, review and publishing, helping you save money, time and improve your return on your investment.Our team integrates content into a complex strategy to increase your site’s visibility and conversions.
We are aware of the importance of a successful content marketing campaign, which is why we create informative, engaging and persuasive content that captures customers’ interest. We tailor a bespoke content marketing strategy for each of our clients.
We provide content that will convince web users to click through to your website for special offers, to purchase your products or contact you about your services, because our experienced copywriters know exactly how to make words sell.
Tell us about your project
Let us help you get your business online and grow it with passion
Attract and persuade your target market and increase your website’s visibility in the search engines with the content provided by our professional copywriters.
Testimonials
See all testimonials“Dan Green has presented for the MRAEF on numerous occasions. Whether Dan is presenting social media trends or about new technology, his presentations are timely and relevant to the current marketing trends as well as the economy. The MRAEF members who attended his workshops always walk away with valuable information that will help them with their daily marketing promotions.”
The Green Internet Group is offering high-level web-marketing solutions to local and regional businesses at a time when he could just as easily be working in New York and charging 10 times what he’s charging., they understand that local businesses will live or die in the new economy based in large part on their web-presence–and on the management of their web-presence. They offer measurable, smart, well-priced solutions and the expertise help local companies remake themselves into fully-operational, web-connected, 21st Century success stories. C. White, President, Owner, Apollinaire Contract Sales Solutions
