A colleague and I were comparing notes about our experiences on projects that required working with website developers on a 1099 rather than W-2 basis. We agreed to share it hoping the info might help customers as well as colleagues, and to get new ideas. I owned and operated two photography studios for many years. […]

Colors evoke feelings and represent ideas. In marketing your business, knowledgeable and appropriate use of color is critical! Astute use of color can be one of your most effective branding and messaging tools. The psychological effect is instantaneous as color stimulates the senses and exerts its power of suggestion. Color is hard-wired into our psyches […]

What factors do people use to evaluate a website’s credibility? Nope, it’s not what you might expect. Those more objective criteria such as the identity of the site or its operator, privacy policy, customer service policies, sponsorships or testimonials aren’t it. A recent Stanford study showed that 75% of web users admit making judgments about […]

If you have ever had your website hacked, you know what a serious problem it can be. Not only could it lead to a denial of service for your visitors, but critical data may also leak into the wrong hands. Additionally, in the case of a business site, one of these attacks could lead to […]